Google Caffeine With Stronger Hit, To Affect 35% Of Searches
A year after releasing Google Caffeine, Google is now making enhancements on its ranking algorithm to more fully offer new, timely as well as relevant search results. According to the Official Google Blog, the “freshness” algo will impact up to 35 percent of search results.
Just to review, Google Caffeine is an algo that enables Google to crawl as well as index the web for fresh article fast and at an enormous extent. SEO wise, this brings to light the need for very creative, relevant as well as timely content to make the searches more timely as well, even though the searcher did not really detail the time in the search keyword.
In terms of web users experience, just how will the enhanced Google Caffeine hit them? According to the Official Google Blog, if searchers, for example, enter a search for the Olympics, Google will send back search results on the 2012 Olympics which is coming up next summer, instead of Olympics 1900 or any other year. Google assigns priority to relevant and timely search results even without the visitor specifying the year or time period related with the search theme.
Agencies playing the search engine games can employ this technique to their best benefit. To make things easier, Google has a device called Google Trends that serves as a reference for hot topics that are trending. Content regarding the company’s products as well as services which are being marketed on Google can then be attached on these trending topics to be more relevant as well as timely, as well as therefore have a better chance at ranking high.
For instance, Justin Bieber baby is currently trending. Hence if you are a baby products company, you may want to anchor your article on this. Or maybe if you offer legal services, you may want to write regarding processing a paternity suit. Anything newsy as well as pertinent will have a better prospect at ranking significantly.
Why the Caffeine? Well for the reason that Google desires to serve its searchers with something hot as well as new in the same way we love freshly baked cookies or a cold fruit juice in the summer. SEO companies will have to play the game differently as well as merge creativity with technical as well as news writing.
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