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Google Panda is the new and enhanced algorithm update created by Google. Earlier this year, Google decided to make changes to their search engine structure so they might better pursue online spammers and scam artists.  Since the launch of Google’s initial algorithm update Caffeine in 2009, spammers and scammers have identified ways to break through the obstacles and limitations to create profitable and lasting internet sites.  In turn, Google has fired back with Panda, giving law-breakers a significant headache.  This is great news! These new features are unquestionably set forth with the consumer in mind, in attempt to make their online experience that more pleasant. Listed below is a far more informative outline of what Google Panda is about and how this may have an effect on your internet site.

• Ad Overload- Google has already penalized EZineArticles for this.  Even though they are the main article distributor in the online world, they have been asked to take down the big stock of ad’s they had floating throughout the site.  Ad moguls like Ad sense are practically viewed as spam now. In Google’s opinion, this takes away from the viewer’s online experience. Word of warning, if you desire ads on your website, use them in moderation and try to put them in areas that are not really overwhelming to the online viewer.
• Content, Content, Content- Content is king online! Google is coming down tougher than ever before on sites with poor, outdated content. This not only goes for the content that is seen on your website, it also includes article and blog entries which are linked to your web page.  If the content is old and short on interesting, catching and pertinent material, Mr.Panda will not be happy.  When submitting to article directories, be selective. Choose article distributors who actually review your article before posting it.  If it is accepted immediately, then you know this is not a high quality site.  Blogs and site content should be written using love and dedication.  Once again, this is all about the viewer and what is very best for them.
• Low Quality Links – This is not a new form of spamming and Google has been tackling these evil-doers for quite some time.  Now, however they are penalizing even the biggest online companies for utilizing low quality links! Essentially, any sort of low quality link that carries high volume capacity is now being targeted by Google and anybody who uses these certain key phrases could be penalized as well. In other words, internet websites will have to link create the old-fashioned way, no matter how much more time and effort it takes.